CV (updated Sep 30, 2024)

Education

• University of Texas at Austin (USA)
  • Ph.D. in Marketing, McCombs School of Business, 2028 (expected)
• Fudan University (China)
  • Researh Training, Management, School of Management, 2021
• University of Iowa (USA)
  • Visiting Scholar, Marketing, Tippie College of Business, 2020
• Xiamen University (China)
  • Bachelor of Economics, School of Economics, 2014

Publications and Working Papers

• Yu, L., & Fan, X. (2024), “Lonely human and dominant robot: Similarity versus complementary attraction,” Psychology & Marketing, 41(5), 1133-1151. doi: 10.1002/mar.21975
• Yu, L., Zhao, T., & Fan, X. (2021), “Reason versus feeling: relational norms influence gift choices,” Asia Pacific Journal of Marketing and Logistics, 33(8), 1723-1742. doi: 10.1108/APJML-02-2020-0122
• Ruan, B., Yu, L., & Hu, B., “The happiness of withholding happiness,” manuscript development in progress.
• Yu, L., & Fan, X., “Quantity matters: how online social interaction affects loneliness before and during COVID-19,” manuscript development in progress.

Conference Presentations (*denotes presenter)

• Ruan, B., Yu, L.*, & Hu, B. (March 2022) “The Happiness of Withholding Happiness.” Paper presented at the Society for Consumer Psychology (SCP) Conference, Virtual.
• Ruan, B., Yu, L.*, & Hu, B. (October 2021) “The Happiness of Withholding Happiness.” Paper presented at the Association for Consumer Research (ACR) Conference, Virtual.
• Yu, L.*, Zhao, T., & Fan, X. (October 2019) “Rational Gifts for Communal Recipients, Emotional for Exchange: How Relational Norms Influence Gift Choices.” Poster presented at the Association for Consumer Research (ACR) Conference, Atlanta, GA.

Honors and Grants

• Outstanding Graduate Assistant, Fudan University, 2019
• China National Scholarship for Graduates, Government of China, 2015
• China National Scholarship for Undergraduates, Government of China, 2012

Teaching and Advising

• Teaching Assistant: McCombs School of Business, University of Texas at Austin
  • The Science of Good Business (MBA), 2024
  • Design Thinking for Business Innovation (MBA), 2023
• Teaching Assistant: School of Management, Fudan University
  • Leadership Development (IMBA), 2016/2017/2018
  • Social Marketing and Social Entrepreneurship (MBA), 2016/2017
  • Service Marketing and Service Management (MBA), 2016
  • Strategic management (EMBA), 2017
• Assistant Advisor: School of Management, Fudan University
  • Assistant thesis advisor (EMBA), 2021
  • Assistant dissertation advisor (DBA), 2016-2018

Internship Experiences

• Assistant Data Analyst, Orient Securities, Shanghai, China, 2015.11-2016.02
• Customer Service Assistant, ICBC, Zhejiang, China, 2013.07-2013.09

Technical Skills

STATA; SPSS; Qualtrics; Microsoft Office including Word, Excel, and PowerPoint